The Power Up Podcast
Small Business, Big Growth
Discover small business owners who have successfully diversified their businesses. Listen firsthand to their creative and unique approaches to growing new revenue streams that you can copy for yourself.
Episodes
From Bootstrapped To Venture-Backed, How Kushae Did It
SN.04/EP.04
Women’s health is a difficult topic to approach, but not for Kushae. Kimba Williams and Dr. Barb OB/GYN have made it approachable, fun, and even sexy.
The Key To Growth: Your Tech Stack
SN.04/EP.03
With about 92% of their sales coming from wholesale orders, Classic Caladium’s goal in the next three years is to expand their retail business to increase their profit margins.
How Working With Non-Profits Can Be Profitable
SN.04/EP.02
Currently, Horizon Foods is focusing on growing their business for acquisition. This means better pricing with volume deals and sourcing products directly from suppliers instead of distributors.
Setting New Standards For the Cannabis Industry
SN.04/EP.01
Bill Fuchs opened Ethereal Gold Dispensary to produce safe, cost-effective products tested to the highest standard in the nation.
A Guide To Maximizing Profits By Controlling Production
SN.03/EP.05
As the Production Manager, Kevin Gross has even more control over the product and experience they can provide their customers with.
Harness The Power Of Tourism Like Deadstock OC
SN.03/EP.04
Most tourists leave with a business card in hand and can make online purchases when they return home. When the next season comes around, Drew sees the impact of having a store built around an experience.
Prioritization Tips Every Entrepreneur Can Learn From
SN.03/EP.03
Effectively handling a never-ending to-do list often means setting certain projects aside if they require too much effort and doubling down on what works.
Here's Exactly How To Use AI & Google Trends In Your Store
SN.03/EP.02
Social media, paid advertising, and email marketing are critical to Live Well's success. But, a small business owner can only do so much in a day which means it's all about working smarter, not harder for Javier.
How A Personal Project Inspired A Million-Dollar Brand
SN.03/EP.01
Burback focuses exclusively on providing the exact ice fishing rods and equipment their customers need. This market and approach have allowed them to reach 1 million sales after just a few years.
Propel Growth Through Legislation and Community Support
SN.02/EP.05
A team of passionate whiskey drinkers, Kris Tatum and Jeff Arnett, wanted to open up new opportunities for the alcohol industry and support the new distillers in the state.
Laurie Carter's Playbook For Small Town Stores
SN.02/EP.04
Apples to Oranges has reinvented its product line several times. In fact, Laurie opened the store wanting to share her passion for knitting, but knew that wouldn't be enough to succeed.
Joe Ressler's Secret Sauce For Starting A New Business
SN.02/EP.03
At first, it was all about creating a business that filled a hole in the market. Then it was about optimizing and expanding.
One Owner's Secrets To Working With Artists
SN.02/EP.02
As a professional jewelry artist herself, Marlo understood how to build a business model that benefits makers and properly highlights their work to shoppers.
Meet A Cake Decorating Shop Offering Classes To Expand Their Audience
SN.02/EP.01
Over the years, Sheila focused on diversifying the business in areas others in the industry were hesitant to go.
How To Let Education Guide Your Sales Channel Strategy
SN.01/EP.05
Education has been at the root of increasing Tradition Coffee Roaster's audience across different sales channels.
Turn Your Seasonal Business Into Year-Round Success Like Barton Springs Nursery
SN.01/EP.04
As Barton Springs Nursery transitioned from running a business to a growing one, they opened “mini businesses” to create demand year-round.
Meet A Beer Store Relying On Wholesale During Construction
SN.01/EP.03
Stone's Beer & Beverage Market grew their wholesale business from 0 to 150 accounts in two years to offset the loss in business during construction.
How “Community First” Lead To New Profit Channels For The Green Monkey
SN.01/EP.02
By investing in a safe and engaging shopping experience, The Green Monkey customers return on average 2.5 times a month.
Why You Should Let Marketing Guide Your Sales Strategy
SN.01/EP.01
Discover how, and why, Matt has expanded his business Sagebrush Coffee over the years and the role marketing has played across various channels.
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