The Power Up ⎯ SN.01/EP.04
Turn Your Seasonal Business Into Year-Round Success Like Barton Springs Nursery
Barton Springs Nursery generates an insane amount of business, but only in a couple of months out of the year. As a local garden center, they are a seasonal business with a full-time staff year-round. For Amy and Greg’s first two years as owners, they have used the off-season to improve systems, the grounds, and their infrastructure.
Now, Amy and Greg are setting new goals to diversify the business in creative ways to reinforce their income and future. Amy shares, “Our business is very seasonal and so in order to have it be less of a seasonal business, we’re trying to offer more and more services and events. We’ve had a lot of interest in it being a wedding venue or for corporate events. So we’ve been exploring that and testing the waters and now we’re ready.”
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About The Business
Business name: Barton Springs Nursery
Purchased the business: 2021
Owners: Amy Hovis and Greg Thomas
Location: Austin, TX
Sales diversification strategy: Nursery, gift shop, event services, installation services, food truck, e-commerce (launching soon)
About Our Guests
For many years, Amy owned an architecture design and build studio, EDEN, on the Barton Springs Nursery property which was founded in 1986. Every day she would walk through the neglected nursery property and see its potential as a giant creative endeavor to redesign the spaces. In 2021, Amy and her recent husband Greg, purchased the business and started revamping the business from the inside out from the grounds needing repair to automating systems.
As they’ve transitioned from running a business to a growing one, they began opening “mini businesses” and services to create new demand year-round. In fact, the first wedding hosted at Barton Springs Nursery was, in fact for Amy and Greg.
To discover how Amy and Greg are opening mini businesses to stay profitable all year long, listen to the whole episode on The Power Up.
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