The Power Up ⎯ SN.02/EP.03
Joe Ressler's Secret Sauce For Starting A New Business
Like most small business owners, Joseph Ressler didn’t study entrepreneurship. In fact, he used to be a professional poker player before opening REWILD, a plant and flower studio in Washington DC. At first, it was all about creating a business that filled a hole in the market. Then it was about optimizing and expanding.
Joe shares with us, “When you’re starting a business… a lot of it is just working at your business, problem solving with customers every day, making sure that the products you buy are high-quality, and making sure that you have a good margin on them. Your policies and procedures are all loose. As we grow we’re starting to think more about having a customer relationship management system and tracking whether customers come back or don’t come back. I would say we’re about a year into that process.”
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About The Business
Business name: REWILD
Founded: 2018
Owner: Joseph Ressler
Location: Washington, D.C.
Website: https://www.rewilddc.com
Sales diversification strategy: Storefronts, museum gift shop, e-commerce, in-home service, workshop, events, installation and maintenance
About Our Guest
Joe’s first career was as a professional poker player and when it came time for something new he thought getting an MBA would be the key. However, even with his degree, Joe couldn’t find any job opportunities without prior experience. That’s when he turned to starting a business of his own.
When doing research for an idea, Joe realized that a lot of traditional flower shops were closing. He realized he could build a better business model that filled the hole in the market. REWILD has been so successful that they opened a gift shop at the U.S. Botanic Garden, run large scale events, and use their warehouse to support their installation and maintenance program.
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