From Bootstrapped To Venture-Backed,
How Kushae Did It

Kimba spent over 15 years before Kushae as a pharmaceutical sales professional. During that time she developed an understanding of the effects of medication and how it affects women’s health and life. She discovered a need in the feminine care space for products that help women be more proactive instead of reactive. Also with a background in natural medicine, Kimba worked with her friend Dr. Barb to come up with healthy products to solve issues in women’s healthcare.

Kimba and Dr. Bard dove into research and development, testing the products on themselves along with friends and family for testing. But they needed to take it a bit further with clinical testing in order to bring it to market. Kimba shares, “Every small business owner needs to know, you can’t even rely on your families and friends as customers. They don’t know you as professional business people… They’re not going to take you and/or your new vision seriously. They were helpful in testing but now we’re going to take it to market. The way that we did that was going to roadshows.” This turned Kushae from a bootstrapped business to venture-backed which Kimba spearheaded.