Here's Exactly How To Use AI & Google Trends In Your Store

The saying goes, “If you’re not growing, you’re dying.” And Javier Casillas saw it in action for his small business. He opened the store in 2018 to offer a better variety of high-quality sleep solutions. His customers were so impressed with his selection, they wanted to come to Live Well for their other furnishing needs as well. That led Javier to expand the business to showcase pieces from eight major furniture brands. Then the Covid-19 pandemic hit.

Javier knew he had two choices: sail a sinking ship or evolve yet again. So, he opened a boutique inside the store. Javier explains, “We did the boutique in 2020 because the money stopped flowing and we needed to find a way to pivot during that horrible time. We used savings and brought in an entire boutique as far as PJs, candles, skincare, and gift ideas. That in itself has kinda taken off. So it’s been an interesting ride the past couple of years”