The Power Up ⎯ SN.04/EP.01
Going Above And Beyond: Setting New Standards For the Cannabis Industry
Ethereal Gold was born out of a need to provide higher-quality cannabis. Through testing, Bill Fuchs and his family talked to 150 manufacturers, questioned 25 labs, and discovered that the government only tests for potency. Due to the lack of regulation, cannabis products often contain pesticides, solvents, micro toxins, and heavy metals. Over the next few months, Bill and his team developed the Ethereal Gold Standard for full-panel testing beyond potency.
Education around cannabis testing and building trust with shoppers led to a quick expansion. Ethereal Gold now has an e-commerce store, storefront, and multiple self-serve kiosks around Waukesha, WI. Bill shares about their testing standards, “It is something that we have found extremely beneficial. We grew 300% last year.”
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About The Business
Business name: Ethereal Gold Dispensary
President: Bill Fuchs
Location: Waukesha, WI
Website: https://etherealgolddispensary.com
Sales diversification strategy: E-commerce, storefront, self-serve kiosks
About Our Guest
Bill Fuchs, President of Logical Green Solutions, a company that was started to innovate cultivation and energy-saving technology. When the pandemic happened investment in their services slowed down significantly. Around the same time, Bill had shoulder surgery and the only way he was able to sleep through the night was with a surgeon-approved Delta-8 gummy.
That’s when Bill started looking into regulations around potency tests and determined that was insufficient. So the business pivoted to commercial cannabis cultivation solutions and Bill opened Ethereal Gold Dispensary to produce safe, cost-effective products tested to the highest standard in the nation.
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