The Power Up ⎯ SN.04/EP.03
The Key To Growth: Your Tech Stack
Classic Caladiums was founded in 2007 with a mission to control the quality and growth of new caladiums. Inspired by a deep passion for horticulture, Cid and their team aim to bring more life and color to landscapes everywhere without relying on flowers.
Classic Caladiums is unique in the industry for their innovative genetics, boasting over 100 Caladium varieties. Since selling their first product, they have grown to supply 65% of the world’s caladiums.
Don't miss an episode of The Power Up, subscribe now!
About The Business
Business name: Classic Caladiums
Founded: 2000
General Manager: Cid Fernandez
Website: https://classiccaladiums.com
Sales diversification strategy: Storefront, e-commerce, wholesale
About Our Guest
With about 92% of their sales coming from wholesale orders, Classic Caladium’s goal in the next three years is to expand their retail business to increase their profit margins. For Cid, the biggest area of focus for growing Classic Caladiums on the retail side is optimizing their operations. Their team processes over ten thousand bulbs a day so they need to be running a well-oiled machine.
Cid helped implement Shopify and Thrive Inventory to gain more visibility and tools to expand the business. Cid shares, “We’re at the phase where we understand the tools we’ve got. Now we’re realizing our retail season normally ends on the 30th of [May]. We’ve got these really cool tools now, can we sell into July with better tools in our hands.”
Ready To Power Up Your Business?
Receive free small business tips, trends, and resources delivered straight to your inbox weekly.
