The Power Up ⎯ SN.01/EP.01
Why You Should Let Marketing Guide Your Sales Strategy According To Sagebrush Coffee
Tune into Matt’s conversation with Sean to discover how, and why, Matt has expanded his business over the years and the role marketing has played in that growth across various channels.
During the episode, Matt shares, “It’s weird because it’s not like I can buy toward the trends throughout the year. I have to buy upfront and then figure out over the course of the year where it’s going to slot in best. It’s part of why we opened up so many channels.”
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About The Business
Business name: Sagebrush Coffee
Founder & owner: Matt Kellso
Location: Chandler, AZ
Sales diversification strategy: E-commerce, monthly subscription service, coffee shop, wholesale
About Our Guest
Matt Kellso, founder and owner of Sagebrush Coffee has long been obsessed with coffee. In fact, he used to eat coffee beans like candy as a kid. And years later, Matt still couldn’t stay away. As an engineer, he would work in his local coffee shop every day while trying to recreate his favorite roast of coffee on his kitchen stove every other part of the day.
In 2012, Matt’s passion for coffee finally turned into a career with an e-commerce store. After struggling to break into the market of a good cup of coffee at a Starbucks price point, he pivoted to bringing the best coffee possible to people’s homes. Through his work, Matt finds importance in highlighting the hard work of the farmers, processors, and exporters while providing educational tools to serve the needs of premium coffee lovers.
To discover how Matt markets high-quality coffee across different sales channels through marketing, listen to the whole episode on The Power Up.
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