The Power Up ⎯ SN.03/EP.04
Harness The Power Of Tourism Like Deadstock OC
If you know anything about sneaker culture, it’s all about being unique and keeping your shoes looking fresh. That’s why personalized shopping and shoe care are huge focuses for how Andrew Davis runs Deadstock OC. From shoe icing services to buy and trade appointments, customers receive one-on-one expert service.
Deadstock OC’s sales strategy doesn’t end there though. E-commerce plays a large role in their business. Since their storefronts are located in tourist towns, they see most of their in-person sales between Memorial Day and Labor Day. However, most tourists leave with a business card in hand and can make online purchases when they return home.
When the next season comes around, Drew sees the impact of having a store built around an experience. Drew shares, “Ocean City has always been a nostalgic [place]. I’m trying to create the experience with my store being a part of that nostalgia. I’ve had people come back year after year and are looking forward to seeing what’s new.”
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About The Business
Business name: Deadstock OC
Founded: 2014
Owner: Andrew Davis
Location: Ocean City, Maryland
Website: https://www.deadstockoc.com
Sales diversification strategy: Storefront, e-commerce, shopping appointments, shoe care services
About Our Guest
In 2014, Drew took special notice of the sneaker culture beginning to emerge and saw it as an opportunity to be a part of it. He flew out to Portland, Oregon, where Nike is headquartered, to experience it for himself. There, he visited tons of sneaker stores and came up with a vision that he wanted to incorporate into a store of his own in Maryland. Drew is credited with bringing sneaker culture to the area which has exploded since.
Drew knew it was important to take it a step further and build a community. At the front of their store, there’s a space for shoppers to hang out, listen to music, and play old video games. The Deadstock OC team regularly hosts events for the community, like Hoops of the Avenue which is an arts and music festival with 3-on-3 basketball tournaments.
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