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As a business owner, you understand that prices are not as simple as picking a number. It takes careful calculation to determine how much to charge. Finding the “sweet spot” that customers are willing to pay while ensuring profit for your business is key.

Expanding your small business online through an e-commerce platform gives your customers easy and constant access to your products while helping you reach new audiences. In this article, you’ll learn how small businesses can bring a brick-and-mortar store online and how to give your customers an optimized omnichannel shopping experience.

Branding is a marketing concept that helps customers identify your business and lets customers know what to expect from your company. It’s a practice that aims to shape people’s opinions of your business and separate your company and its products from competitors.

Running a pop-up shop – whether for a single event or returning week after week – can help you reach new and unique groups of customers.

It’s easy to associate online reviews with e-commerce businesses, but your storefront benefits from them too. How can you leverage these online reviews to uplift the in-store experience for your customers? This guide shows you how.

Shoplifting and other types of stealing are serious threats to small businesses and big retailers alike. Businesses can lose an average of 5 percent of their total revenue annually due to missing merchandise, asset misappropriation, and other fraud schemes that can cost thousands of dollars, if not much more.