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Close to 7 out of 10 small business owners identify the winter holiday season as a top sales period.

Here are 9 product strategies that can help, from marketing strategies to using sales data to create special offers that customers love.

A buyer’s guide, also known as a product buying guide, helps consumers discover products and find the perfect item for their needs. A well-crafted buyer’s guide can help push customers to make purchases, which only serves to benefit your business.

Creating your inventory strategy to optimize for Black Friday and Cyber Monday sales can seem like an impossible task. That’s why we put together this guide to walk you through the steps you need to take now.

Fostering a positive company culture can help you create an environment where employees are excited to show up every day. It both shapes and is the result of a business’s day-to-day operations and how employees and shoppers feel while interacting with the company.

As a business owner, you understand that prices are not as simple as picking a number. It takes careful calculation to determine how much to charge. Finding the “sweet spot” that customers are willing to pay while ensuring profit for your business is key.

Expanding your small business online through an e-commerce platform gives your customers easy and constant access to your products while helping you reach new audiences. In this article, you’ll learn how small businesses can bring a brick-and-mortar store online and how to give your customers an optimized omnichannel shopping experience.