Blog

Branding is a marketing concept that helps customers identify your business and lets customers know what to expect from your company. It’s a practice that aims to shape people’s opinions of your business and separate your company and its products from competitors.

Being a successful business owner often means being an expert at analyzing key metrics and reacting to them. Important business metrics, otherwise referred to as key performance indicators (KPIs), tell the story of your business through sales, marketing, and inventory data points.

The most successful vendor-client relationships are a two-way street: Vendors help your small business expand its product offerings, and your business helps the vendor grow.

Running a pop-up shop – whether for a single event or returning week after week – can help you reach new and unique groups of customers.

It’s easy to associate online reviews with e-commerce businesses, but your storefront benefits from them too. How can you leverage these online reviews to uplift the in-store experience for your customers? This guide shows you how.

Shoplifting and other types of stealing are serious threats to small businesses and big retailers alike. Businesses can lose an average of 5 percent of their total revenue annually due to missing merchandise, asset misappropriation, and other fraud schemes that can cost thousands of dollars, if not much more.