Blog

How to Build a Strong Brand for Your Business
Branding is a marketing concept that helps customers identify your business and lets customers know what to expect from your company. It’s a practice that aims to shape people’s opinions of your business and separate your company and its products from competitors.

7 Key Business Metrics You Should be Tracking
Being a successful business owner often means being an expert at analyzing key metrics and reacting to them. Important business metrics, otherwise referred to as key performance indicators (KPIs), tell the story of your business through sales, marketing, and inventory data points.

Vendor Management 101: How To Select and Work With the Right Suppliers
The most successful vendor-client relationships are a two-way street: Vendors help your small business expand its product offerings, and your business helps the vendor grow.

Tips and Tools for Pop-Up Shops: How Traveling Inventory Helps Sales
Running a pop-up shop – whether for a single event or returning week after week – can help you reach new and unique groups of customers.

How Storefronts Can Use Online Reviews To Their Advantage
It’s easy to associate online reviews with e-commerce businesses, but your storefront benefits from them too. How can you leverage these online reviews to uplift the in-store experience for your customers? This guide shows you how.

Ways To Prevent and Deter Theft
Shoplifting and other types of stealing are serious threats to small businesses and big retailers alike. Businesses can lose an average of 5 percent of their total revenue annually due to missing merchandise, asset misappropriation, and other fraud schemes that can cost thousands of dollars, if not much more.