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If you’re ready to get ahead of the curve to make the most of the holiday rush, check out these tips to set yourself up for a festive and successful shopping season.

In a recent episode of The Power Up Podcast, Marlo Miyashiro shares her tips for cultivating meaningful connections between customers and the products they purchase. The result is a positive experience for artists and shoppers that goes far beyond the transaction.

Close to 7 out of 10 small business owners identify the winter holiday season as a top sales period.

Here are 9 product strategies that can help, from marketing strategies to using sales data to create special offers that customers love.

A buyer’s guide, also known as a product buying guide, helps consumers discover products and find the perfect item for their needs. A well-crafted buyer’s guide can help push customers to make purchases, which only serves to benefit your business.

Creating your inventory strategy to optimize for Black Friday and Cyber Monday sales can seem like an impossible task. That’s why we put together this guide to walk you through the steps you need to take now.

Preparing your e-commerce store for the holiday season is about more than adding festive banners to your website and holiday-themed language to your email marketing. While this can help your customers get in the holiday spirit, there are more concrete ways you can drive holiday sales, both in brick and mortar and online, during peak shopping season.

Consumers are hunting for the best deals while experiencing product overload during the holiday season, here are a couple of proven and new ways to make your business stand out in the crowd.

Is It Time To Expand Your Target Audience? What Is A Target Market? A target market consists of a specific group of people your business aims to reach with its products. Identifying your target audience is an important step in developing an effective marketing strategy. This allows you to tailor your efforts to meet the

Here, you’ll learn all the reasons to track product movement at every stage, as well as the best inventory tracking methods for monitoring the flow of goods through your business.

When you first think of a seasonal business, chances are you think about limited income or products that are difficult to sell outside of certain seasons. In reality, there are ways to expand your products and services so your company enjoys year-round profitability.