Powered by Thrive Inventory since 2020
How Beauty Club Outlet Transformed From Side-Business To International
Using detailed sales reports, Naomi closely tracked profit margins and costs of goods sold to stay cash-positive.
Business Details
Business Type
Curly hair care products and wigs
Integrations
Shopify POS
Shopify E-Commerce
Sales Channels
Storefront
E-Commerce
Favorite Thrive Inventory Products
About Beauty Club Outlet
If you asked Naomi Adams about her store Beauty Club Outlet, she would tell you that she never intended it to be the growing, international business that it turned into. When its doors first opened in July of 2018, Naomi was working full-time at Marriott International and intended for Beauty Club Outlet to be a small side business.
Growing up in Canada with afro-textured hair, Naomi struggled to take care of her curls. Without having anywhere to buy curly hair products, she often didn’t have the confidence she needed to wear her natural hair. Realizing how many others in her community felt the same way, she opened Beauty Club Outlet to serve the underserved.
Located in Ontario, Canada, Beauty Club Outlet wasn’t only an immediate success with afro-textured customers, but also with women experiencing hair loss. Soon after, Naomi ended her corporate career and expanded her store with healthy, high-quality, and affordable curly hair products, wigs, extensions, and accessories from a majority of black-female owned brands.
Naomi shared her mission to have their clients “leave Beauty Club Outlet’s store more confident, comfortable, and psychologically liberated than before they came in, and this is the motivation for our entire customer experience and product offer at Beauty Club Outlet.”
Getting Started
Like many small business owners, Naomi opened her business to connect with the community before building a proper operational structure. While setting profit margins and managing stock counts proved challenging, Naomi had a knack for business and knowing how to best serve her customers.
In 2020, when the COVID-19 pandemic first spread, Beauty Club Outlet was forced to temporarily close their doors. Naomi knew at once that she needed to open an online store and liquidated her stock of wigs to get started. Needing a way to sync her POS system with Shopify online, Naomi’s accountant recommended Thrive Inventory.
During their 30-day full-featured Thrive Inventory trial, Naomi worked closely with an Account Executive to upload their entire inventory from excel spreadsheets, building an effective stock management system. Naomi shares “My Account Executive really allowed me to take my time… he took me through every single process and I remember it just being so pleasant and enjoyable.” One-on-one training, live support, and an extensive self-guided Help Center are available to all Thrive users, ensuring each business gets the most out of their account.
Since expanding online and re-opening its store doors, Beauty Club Outlet transitioned to Shopify POS as well. Naomi loved how she could sync her loyalty program and discounts through Shopify while reporting on customer purchases both online and in-store.
Thrive Inventory integrates with Shopify POS and Shopify e-commerce so Naomi’s team never had to worry about overselling a product online that sold out in-store. With Thrive Inventory, cost of goods sold, multi-channel tracking, purchase orders, internal transfers, and more get added to Shopify’s toolbox.


Power Your Own Success Story With Thrive Inventory
Thousands of customers all over the world use Thrive Inventory to run a healthy business.
Thrive Inventory gives you control over all your inventory, sales channels, and metrics allowing you to make the right decisions at the right time.
"If you run a product-based business, Thrive Inventory will increase your productivity ten fold. Would recommend 1000 times."
Understanding Business Finances
Even though Naomi originally came to Thrive Inventory to connect her POS system and e-commerce store, she quickly learned how to make informed financial decisions with it. Prior to Thrive Inventory, Naomi relied on guesswork to set profit margins, determine what suppliers to work with, and occasionally would spend all their monthly profits on new inventory, much to her accountant’s horror!
Using detailed sales reports in Thrive Inventory, Naomi closely tracked profit margins and costs of goods sold to stay cash-positive. Naomi knew exactly how much money she had each month to put back into new products and services, like Google Shopping Ads. “Thrive Inventory,” Naomi shared, “Helps you to see that reality and make investment decisions based on that.”
Lot and default costs were also especially important for Beauty Club Outlet. Naomi worked with many suppliers and consulted Thrive Inventory before making orders. Oftentimes, she placed larger orders from U.S. suppliers in advance for a lower per-unit cost. However, if there was a product that she only sold a few of in a month, but consistently, she ordered from a closer supplier through Net 30 terms. By the time she needed to pay the invoice, Naomi knew the products would be sold.
Taking Control Of Their Inventory
When Beauty Club Outlet first opened, turning customers away due to stock-outs was common. Naomi and her team didn’t know what was on their shelves and the sell-through rate of products.
Thrive Inventory tracked real-time stock levels for her storefront and online store all in one platform. Naomi explained, “With my staff, we have one place, everything is done in Thrive Inventory.”
Thrive Inventory’s minimum and maximum Reorder Levels automated reordering for Beauty Club Outlet. Naomi always knew what to order, how much to order, and when to order which prevents under and overbuying. This was essential for Naomi to count on customers coming back and buying the products they love, again and again. Because of this, Beauty Club Outlet saw a jump in sales since they were able to better serve their clients.
Naomi even used Reorder Levels to auto-create Purchase Orders which she emailed to vendors directly in Thrive Inventory, automating her business even further. She explained, “If you run a product-based business, Thrive Inventory will increase your productivity ten fold. Would recommend 1000 times.”
Using Education To Fuel Growth
When you stepped into the doors of Beauty Club Outlet, you wouldn’t leave before receiving top-notch care from Naomi’s staff. Naomi prioritized training her staff on hair types, products, and how to maintain healthy hair. Questions like: How do you wear your hair? What is your lifestyle? And What products have you used before? Ensure that customers are connected to the right products. Naomi shared why that’s so important to their business model, “So then they have trust in us, trust in our product, and trust and we can deliver on the products that we offer, as well as, the service and steps it takes them to get there.”
Naomi recognized that while her Google Shopping Ads are performing well, the market is becoming more saturated and she needs ways to set herself apart online too. Her team offered free, virtual one-on-one consultations to provide the same level of assistance to online shoppers. She is also invested in online chat, product suggestion forms, hair quizzes, and a cash-rebate program, and launched her first influencer marketing campaign.
Since implementing Thrive Inventory to better control her inventory, accounting, and growth plan, Naomi has been sharing her firsthand experience of starting a small business by serving as a mentor for others in her community. Though, Beauty Club Outlet has since closed its doors so Naomi can take what she’s learned to the black-owned curly hair company, she still shares her insider knowledge consulting with other small business owners. Naomi shares, “I was struggling so much when I first opened my business… and I [wish I] just had someone to ask questions to.” Thrive Inventory paved a path for Beauty Club Outlet to grow sustainably, allowing Naomi to turn her passion into a lifelong career which she hopes inspires others.
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Power Your Own Success Story With Thrive Inventory
Thrive Inventory gives you control over all your inventory, sales channels, and metrics allowing you to make the right decisions at the right time.